Congratulations to my valued client JM Enage on the publication of his new book “Extraordinary Customer Service: Beyond the Extra Mile in Loyalty Marketing,” which I was honored to edit. This concise volume reveals the secrets of total customer satisfaction, and how anyone in business can elevate their customer service above the competition. It’s a business axiom that it’s much better and cheaper to keep an existing customer than to find a new one, but there’s also an ethical component too – why not give your customers the care and consideration that you would want to enjoy? With a foreword by Raymond Aaron, New York Times best selling author of “Chicken Soup for the Parent’s Soul.”

– Thomas Hauck is a leading professional freelance book editor and ghostwriter serving both new and published authors of fiction and nonfiction.