The Power of Storytelling in Business Books
When you think of the salient characteristics of a non-fiction self-help business book, what comes to mind? At first, you might expect such a book to be a “how-to” manual, with instructions on how to accomplish a specified goal. The … Continue reading
Best Selling Business and Leadership Books Often Tell Stories
If you’re thinking about writing a business book (or hiring a ghostwriter to do it for you), you might assume that you want either expository writing or persuasive writing. Expository writing is when you explain a concept or share information, … Continue reading