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Before You Hire a Ghostwriter for Your Business Book – Advice from Ghostwriter and Book Editor Thomas Hauck

Many of my wonderful clients are businesspeople who have come to the decision that they need to write a book about their area of expertise. A business book generally serves three purposes: to provide useful information to the reader, to establish the author as a thought leader (branding), and to generate new clients. Earning a profit from sales of the book is often not a consideration.

Having then decided to hire a ghostwriter, the next and most important step for my clients is to get organized. A book is a project, and the businessperson whose name will appear on the cover is the project manager. The ghostwriter works under the direction of the project manager. Therefore, clarity is essential. There must be clearly defined goals and milestones, and a clear mission to be accomplished.

Outline Your Book Project

Before a single word is written, these questions need to be answered:

– Who is the audience for the book?

– What’s the projected length (the word count)?

– What’s the tone – casual, academic, or even storytelling?

– What specific resources does the ghostwriter have from the client (blogs, notes, research, a rough draft)?

– What’s the call to action (that is, what do you want the reader to do)?
Is there an existing book outline? You cannot begin a book without an outline. It’s like getting into a taxicab and saying to the driver, “Please drive me somewhere.” You need to be more specific.

– Is there an outline or other structure already created?

– What’s the budget?

– What’s the format (Kindle, traditional paperback, free pdf)?

This may seem like a lot of planning, but it’s absolutely essential for success!

– Thomas Hauck is a New England-based ghostwriter and editor of fiction and nonfiction books.

Thomas Hauck, Ghostwriter and Book Editor

Thomas Hauck, Ghostwriter and Book Editor

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How Much Editing Is Necessary Before You Publish Your Book?

For first-time authors, publishing a book can seem like a mysterious and risky process. You want your book to be the very best that it can be, but once you reach a certain point in its development it’s hard to tell what “the very best” means. This is because once you arrive at a professional level of execution, the book business becomes highly subjective, while experts who want to take more of your money lurk at every corner.

I have more than one client who has submitted their completed manuscript to a self-publishing company. Very often the file is returned with a “test edit,” in which the in-house editor announces that the book is in dire need of professional editing, and if the author doesn’t pay for more editing the project will be a disaster. The “test edit” shows some very minor changes in punctuation or (more often the case) changes that reflect a choice of style rather than literary correctness.

I follow the Chicago Manual of Style. There are many other style guides including the Associated Press Stylebook, the New York Times Manual of Style and Usage, the APA Style Handbook, the MLA Handbook, and of course “The Elements of Style” by Strunk & White. All of these manuals offer sometimes conflicting guidelines, and the books and magazines that follow these various rules often sell by the millions.

For example, I subscribe to “The New Yorker” magazine. This venerable pillar of literary correctness follows some rules that I personally find mystifying. For example, in stories about President Obama they capitalize the word “Presidential,” an adjective which in the Chicago style you would never capitalize.

I have many clients who receive messages from editorial services providers who pronounce doom and gloom unless the client makes certain changes. In one sense this is legitimate: one foolish typo can make your reader close the book. But much of grammar is debatable and in fact is hotly debated. The only important question is, “Does my reader know exactly what I’m saying, or can there be confusion?” Every author needs to be able to ask themselves, “Is this a question of grammar or my writing style?”

My clients often ask if further refining is necessary. The only honest answer is that a book is never set in stone. It can always be refined and new ideas added. Your 40,000-word book could become 100,000 words if that were your intention. It’s simply your choice when to say, “I’m done. Let’s roll the presses!”

– Thomas Hauck is a professional freelance book editor and ghostwriter who serves both first-time and experienced authors.

Thomas Hauck, Ghostwriter and Book Editor

Thomas Hauck, Ghostwriter and Book Editor

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“Extraordinary Customer Service” by JM Enage, edited by Thomas Hauck

Congratulations to my valued client JM Enage on the publication of his new book “Extraordinary Customer Service: Beyond the Extra Mile in Loyalty Marketing,” which I was honored to edit. This concise volume reveals the secrets of total customer satisfaction, and how anyone in business can elevate their customer service above the competition. It’s a business axiom that it’s much better and cheaper to keep an existing customer than to find a new one, but there’s also an ethical component too – why not give your customers the care and consideration that you would want to enjoy? With a foreword by Raymond Aaron, New York Times best selling author of “Chicken Soup for the Parent’s Soul.”

Extraordinary Customer Service

– Thomas Hauck is a leading professional freelance book editor and ghostwriter serving both new and published authors of fiction and nonfiction.

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“No Room for Shaky Hands” by Hugo Van Cleynenbreugel, MD, edited by Thomas Hauck

Congratulations to my client Dr. Hugo Van Cleynenbreugel on the publication of his new book “No Room for Shaky Hands: How You Can Take Your Surgical Performance to the Highest Levels,” which I had the honor to edit. This smartly written guide is based on Dr. Cleynenbreugel’s many years of experience in the operating room, and reveals his secrets for achieving extraordinary results for his surgical patients. But the real secret is that “No Room for Shaky Hands” is an indispensible manual for any professional – lawyer, doctor, financial advisor, performer – who wants to “get in the zone” and deflect all the distractions and obstacles that get in the way of peak performance. With this informative book you’ll learn how to prepare for the worst and demand the very best from yourself and your team, manage stress, plan ahead, use checklists, deliver bad news to your clients, and leave the office without feeling as though you just went through World War Three.

No Room for Shaky Hands

– Thomas Hauck is a freelance book editor and ghostwriter who serves authors of fiction and non-fiction.

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“Waiternomics” by Martin J. Fischer, edited by Thomas Hauck

Congratulations to my client Martin J. Fischer, who has just published his transformative self-help book, “Waiternomics: The Ultimate Guide to Escaping the Employee Trap.” A former Las Vegas waiter (he tells me that his Vegas stories could fill a separate book!), Martin made plenty of cash, but he knew that he was at the mercy of his corporate bosses. He escaped the paycheck prison and built equity in himself and his talents, and in this fast-paced book (which I had the honor to edit) Martin reveals his secrets for investing in yourself. Written with Brian Tracy and with a foreword by Dan Kennedy, bestselling author of the “No B.S.” book series, this book can help you to change your life.

Waiternomics

– Thomas Hauck is a Boston based book editor and ghostwriter.

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My Kevin Lone Novels and the Epistolary Format – Comment by Author Thomas Hauck

For the past few years I’ve been working on a series of spy thrillers. The protagonist is a covert agent named Kevin Lone, who works for a quasi-secret Beltway firm called Mars Risk Management (MRM). I’m currently seeking a publisher for “Avita Doesn’t Love You,” in which Lone battles a North Korean spy ring that is using a religious cult as a front.

The novel is written in an epistolary format. This means that it’s presented as a collection of third-party texts including newspaper and Internet accounts, MRM internal reports, and journals kept by the protagonists. A classic novel of the epistolary format is Bram Stoker’s “Dracula.” Here’s why I chose to write using this approach.

1. It takes me, the author, out of the equation. This is not my story, nor am I the omniscient narrator who reveals information to the reader. My flair as a writer is not the issue. I’m just the editor. I like it that way. I’m a big fan of Andy Warhol, who took the same approach.

2. It allows every character to assert themselves in the first person, much like the characters in a play. To me this is very important when moral issues are being discussed. For example, a key character is a North Korean spy named Hannah Minh. To me, it was important that her story be heard directly from her own lips. Not that this would excuse her crimes, but it would make her a human being and not just a cartoon character. Likewise, the “co-star” of the book along with Kevin Lone is a college-aged woman named Jessica Kenney, who fearlessly and perhaps foolishly embarks on a dangerous journey to avenge her father’s death. I wanted her to be able to tell her story in her own words.

3. Much of the book consists of Kevin Lone’s reports submitted to his boss, Lucy Gatling. But as we all know, reports tend to be factual. There are certain things you don’t say in a report to your boss. In the interviews with Kevin Lone that are also included, he speaks much more freely (in literary terms, he speaks in a different voice). We learn much more than if we just read the reports.

4. Perhaps most importantly, nowadays people get their information from multiple sources. When I was a kid we had Walter Cronkite. If Walter Cronkite said it, that was all you needed to know. The days of the single-voice news source are over. We get our news from TV, newspapers, blogs, YouTube, Twitter, and countless other sources. No one person has a claim to objectivity or to the “truth.” The same goes for the narrator of a story. There cannot be one truth as revealed by the omniscient narrator. Like it or not, we live in an era of multiple truths. To me, the only way to acknowledge this is to step back and let the characters report the story in their own words. Is this more challenging for the reader? Perhaps, but I hope that it’s also more rewarding.

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What Time Is It, Mr. Fox? “Little Bit of Blue” CD Review

“Little Bit of Blue” by What Time Is It, Mr. Fox? takes you to a smoky cafe where lonely lovers sip bittersweet absinthe, while over in the corner a piano player – accompanied by baleful strings, a smooth jazzy drummer and a sultry female quintet – provides the sound track to your romantic triumphs and disasters. Enter a world where Cee Lo Green meets Maurice Chevalier, soul meets jazz standard, and the crisp execution of classically trained musicians intersects with the heartfelt mysteries of the blues. In top hats and black suits, the aesthetic is curiously nineteenth century, but the polished production of this CD – beautifully recorded at Bang a Song Studios in Gloucester, Massachusetts – mark it as a thoroughly twenty-first century product.

Along with French love ballads, some influences are clear and intriguing. “Deep Waters” owes a debt to PJ Harvey’s creepy 1995 alt hit “Down by the Water,” but that’s what brands this effort as a pop creation; in pop music influences are traded and mixed and reborn as new songs. The glue that holds every song together is the assured singing of 3rian King (I suppose his friends call him the more prosaic “Brian”), which makes no attempt to fill an arena but rather draws you closer, as if he were handing you a snifter of brandy by a crackling fire.

The mood is indigo and the night is long, so put on your smoking jacket or Japanese silk robe, dream of lost loves and imagine new ones, and let this genre-defying collection take you across moonlit fields in a sleigh pulled by a team of cunning red foxes.

What Time Is It Mr. Fox

 

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Copyright, Fair Use, and “Spinning” – Advice from Thomas Hauck, Book Editor and Ghostwriter

I edit many personal self-help books. My valued clients are consultants, coaches, and personal development experts who write books in order to educate and uplift their readers, and also to attract clients.

The self-help universe is surprisingly small, and many of my book clients are inspired by self-help leaders including Tony Robbins, Stephen R. Covey, Ken Blanchard, Brian Tracy, Mihaly Csikszentmihalyi, and Viktor E. Frankl.

Often, my client will quote a famous self-help guru in his or her own book. Sometimes these quotes can be a paragraph or more. That’s when you need to start being concerned with copyright infringement.

When I see lengthy quotes, I ask my client to become familiar with copyright law, and especially the concept of fair use. Under the legal concept of fair use, you can reproduce short segments of another work if you are discussing it or reviewing it. The key thing to note is that the US Copyright Office says that “Copyright protects the particular way authors have expressed themselves. It does not extend to any ideas, systems, or factual information conveyed in a work.” This means that if you re-write or “spin” the original text and use different words to express the same idea, you are safe, and you need not even give a citation. Many self-help authors do this. They simply re-write the ideas expressed in other books.

The Copyright Office page on fair use is here.

The same applies to images or charts taken from other works. If you want to be assured of having ownership of your book and everything in it, you should simply have the images re-drawn by someone so that they are original. It may also be the case that certain ancient images are in the public domain. Photographs tend to be unique, so you can’t “re-photograph” the scene. But you can purchase the rights to original photos from a stock house. I urge my clients to never, ever use clip art or images from the Internet.

I’m not a copyright lawyer, so this is not legal advice. If in doubt, you should consult an attorney. The only way to not be in doubt is to make sure that you own every word and every image in your book.

Thomas Hauck ghostwriter, book editor, author

– Thomas Hauck, freelance book editor, provides a wide range of literary services to both first-time and established authors.

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“Float” by JoeAnn Hart – Review by Thomas Hauck

Over the past two centuries the rough-hewn harbor city of Gloucester, Massachusetts has been home to an extraordinary number of creative artists and writers. This tradition continues today, and there is no better ambassador from Cape Ann to the literary world than JoeAnn Hart. Her new novel, “Float” (Ashland Creek Press), is a buoyant tale of human trials and tribulations set in the fictional town of Port Ellery, Maine. The tale’s rich bouillabaisse, which offers a new surprise with every spoonful, has been concocted using a sturdy recipe of zany characters, strange occurrences, a massive hurricane, and the best of intentions gone awry.

In keeping with the tradition of the arts in Gloucester, the book jacket features a captivating cover painting by Rocky Neck resident Karen Ristuben. With such talent on Cape Ann, why look elsewhere?

Among its many attributes, “Float” is a nifty course in creative writing that will cost you much less than enrolling in your local MFA program. Every sentence is crafted with care and polished to perfection – and the author’s goal is not to smooth away the rough edges, but to bring them into sharp, glittering relief.

In the interest of brevity I’ll reveal just one of the many devices used by the author to create her mesmerizing prose. It is this: The novel is set in a port town. The business of the hero involves fish processing. The theme of water, and of all things watery, pervades the book. The author therefore calibrates her choice of vocabulary to make sure that the chosen imagery remains front and center. At every opportunity, an action that could be described in ordinary terms is given a nautical twist.

Here are some examples. As you encounter them and many others in the course of the book, the pattern emerges:

“He was opening and shutting his mouth like a fish.”

“Like a cruise ship, Cora was not easy to turn around once she was set on a particular heading. She started throwing ballast overboard.”

“In a month?s time, the end of the day would seem to take place underwater, but for now the sun?s luster stirred up murky sediments in his brain.”

“Duncan’s financial crisis was now officially blood on the water, attracting bottom feeders and scavengers alike.”

The literary lesson here? To write a book you need to fill up the pages with words and ask people to read them; as a part of this very personal contract you owe it to your readers to offer images that reinforce and strengthen the aesthetic of the book. This approach is both subtle and masterful, and helps to carry the reader along as surely as if you were floating on a rubber raft down a fast-moving river. As the propulsive whitewater tosses you up and down, just hold on and enjoy the ride!

Float cover

Thomas Hauck is a book editor, ghostwriter, and occasional book reviewer based in Gloucester, MA USA.

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Using Fictional Stories to Sell Products or Services – Advice from Ghostwriter and Book Editor Thomas Hauck

If you’re intending to write or publish a business book, you might assume that what you need to do is present descriptions of your services or product, or provide instruction to the reader in the way a teacher would. But there’s another alternative that can be very powerful: telling stories that highlight the benefits of your service as well as the dangers of not using your service.

Think of your story as a long TV commercial or short film that has characters and a plot, just like any other story. The difference is that your story has a “moral” at the end, and the moral is that your product or service really works and can change lives.

When writing a fictional narrative about a product or service, my number one task is to deliver a story or stories according to these three specifications: the target consumer, the benefit of the product, and the product features. Those are the three elements every story needs. These three elements (user, features, benefits) must be presented in plain English in a way that anyone can understand. The fourth element that may be used is fear. Fear is created when you show the consequences of not using the product or service.

Let’s say you’re selling a new GPS app for a smartphone. The app makes it easy for you to meet your friends at a certain destination at a certain time. What better way to explain the product than with a series of stories? Think about the stories as mini-TV commercials. In a TV spot you’ve got 30 seconds to tell your story. It needs to be in plain English and easily understood by anyone.

In the story, I have ordinary GPS or some other app on my smartphone and I think that I have the best possible technology. And now you’re telling me that I could do better! You’re telling me that with minimal effort I could save time and lower my stress level, and meet my friends or colleagues at the right time at the right place, and even pre-order my meal. It sounds good, but I have questions. How does it work? Is it expensive? Is it reliable? Is it simple to operate? These are the questions I want answered.

And you know what? The very best person to answer these questions is my friend Sally. She’s already got the app, and she loves it! I saw Sally at dance class yesterday and she told me all about this new app and how it changed her life! Sally has zero tech skills. She’s an ordinary consumer. But she uses the app and it works great for her.

A story can be a fun and entertaining way to promote your product or service, and to get the consumer to understand very quickly how your product will benefit him or her in real life.

Thomas Hauck ghostwriter, book editor, author

– Thomas Hauck provides ghostwriting and editing services for both first-time and established authors. Contact Thomas today to learn more about how you can write and publish your own book.

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