Congratulations to my valued client Mark Alan Hill on the publication of his new book “Phone Busking: How the Sound of Your Voice Determines Your Success While Telephone Cold Calling.” The title pretty well sums it up, and reveals something that everyone can benefit from even if you’re not cold calling prospective clients: in any conversation, the quality of your voice is every bit as important as what you say. This is because any conversation is primarily emotional, not rational, and when two people talk, without making a conscious effort the participants will key into the sound of the other’s voice. Think about it – how many times have you said to yourself, “That guy doesn’t mean what he just said.” You believe this because of the sound of his voice. This fascinating book will help anyone become more aware of the impact of their voice and how to improve it.

– Thomas Hauck provides professional freelance book editing services to clients worldwide.