Congratulations to my valued client Ben Azadi on the publication of “Keto Flex: Reduce Inflammation, Burn Fat & Reboot Your Metabolism.” It’s taking off on Amazon.com with a heap of 5-star reviews.

It’s all about how your body metabolizes, stores, and burns energy. It reveals that the fat stored by your body is a potent source of energy, and it doesn’t have to just sit there, building up around your waist, year after year. You can unlock that energy and burn it, just like your body burns glucose. How do you do it? By controlled intermittent fasting. It’s not such a big deal; most people go on a mini-fast every night while they sleep. All you have to do is make it a little bit longer on a regular basis, and your body, deprived of glucose, will temporarily switch to burning fat.

The “flex” part is important too. This is not a strict, one-size-fits all solution. You can go as deep as you want to get the results you want.

And do you know what else? This self-published book is every bit as good as any paperback self-help book from a major publisher. Unless you check the front matter, you would never know it’s not from an established imprint. That’s pretty amazing – and it makes you wonder about the state of the publishing industry.