Congratulations to my valued client Julie Urlaub on the publication of her powerful new book, “The Business Sustainability Handbook: Growth Strategies for a Dying Planet.” Julie Urlaub is the founder and managing partner of Taiga Company, a sustainability social media consulting firm, where she assists business leaders to powerfully engage in sustainability related issues and stakeholder communications in the social media space.

In this easy-to-read manual she shows you how sustainability is not only good for the planet, it’s good for business. In Part One, Julie shows you how sustainable practices and strategies are making a difference in the global economy. She reveals how some of the biggest brands are winning with sustainability, and how sustainability is trending upwards.

In Part Two, she introduces you to specific approaches that you can incorporate into your long-range planning. Every level of your company and its activities can and should be integrated into your sustainability strategy, from your supply chain to your front-line employees and right up to the boardroom.

Part Three explores the powerful world of social media and the importance of effectively communicating your sustainability efforts and successes. This is the world that your customers live in, and by entering it your company can position itself among leaders who are forging new connections in the marketplace.

Part Four provides a selection of down-to-earth, practical ideas that you can implement in your own company.

No one in business – from the board chair at a Fortune 500 company to the owner of a small business – can afford to be without this powerful and insightful book.

Thomas Hauck provides professional book editing and ghostwriting services for authors of both fiction and non-fiction.