Congratulations to my Elance client Brett Relander on the publication of his new book “Imperative: How any business can quickly and easily leverage mobile marketing for radical success.” The author reveals how mobile marketing is the present and future of marketing for successful businesses, yet many businesses have failed to capture the opportunity this marketing channel provides. The book shows you how any business can quickly and easily leverage mobile marketing for radical success, and explores the many mobile marketing options available to businesses today. From mobile websites to mobile apps, text message marketing, QR codes, augmented reality, and even mobile email, the author describes each channel in detail and provides real world examples of how each can be utilized by businesses from virtually any industry. It’s an invaluable guide for the CEO, marketing exec, or business owner who needs to stay on top of current marketing trends.

– Thomas Hauck is a ghostwriter and book editor who helps both emerging and established authors meet their goals.